By the Numbers · Track 3
The Unlock
Dream-Pop / Lo-fi · Curious, warm, quietly obsessive
Hila Qu · How to determine your activation metric
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“Figma's core activation metric is collaboration in the same file with someone else within 24 hours — specifically, editing or commenting in a file after another user edits or comments in a file. Once this happens, we consider both users activated.”- Badrul Farooqi
The Story Behind This Song
Lenny's two-part activation series surveyed over 500 companies — the largest survey of its kind — and enlisted growth leaders from Slack, Figma, Airtable, Linear, Snyk, and Asana to reveal their specific activation milestones. The post provides a three-step process: brainstorm potential aha moments, run regression analysis to find correlations with retention, then run experiments to prove causality.
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How to determine your activation metric
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