
Benchmark metrics
Songs about retention rates, activation metrics, cohort analysis, and the numbers that separate thriving products from dying ones.
6 tracks · 19 min 16 sec
Measure Twice
Olga Berezovsky · How to measure cohort retention
The Numbers Don't Lie
Casey Winters · What is good retention?
The Unlock
Hila Qu · How to determine your activation metric
Free to Paid
Kyle Poyar · What is good free-to-paid conversion
The Obsession
Jeff Weinstein · Building product at Stripe: craft, metrics, and customer obsession
The Value Loop
Phil Carter · The Subscription Value Loop: A framework for growing consumer subscription businesses