By the Numbers · Track 2
The Numbers Don't Lie
Acoustic Folk / Fingerpicked Indie · Contemplative, honest, quietly devastating
Casey Winters · What is good retention?
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“Great retention is THE scalable way to grow a product. It's the best indicator of product-market fit, it is the most important factor in a user's lifetime value, and high retention drives all of the best acquisition strategies.”- Casey Winters
The Story Behind This Song
Lenny and Casey Winters (former head of growth at Pinterest and Grubhub) reached out to 20 of the most experienced growth practitioners to answer two questions: what's GOOD and GREAT user retention, and what's GOOD and GREAT net revenue retention? The companion churn post drew on Patrick Campbell's ProfitWell data from 13,000 anonymized SaaS companies to establish definitive benchmarks.
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Based on
What is good retention?
Casey WintersNewsletter
What is good monthly churn
Patrick CampbellNewsletter
