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The First Mile

The Craft · Track 12

The First Mile

Dream-Pop / Lo-Fi · Playful, self-aware, breathy and warm

Scott Belsky · Lessons on building product sense, navigating AI, optimizing the first mile

onboardinguser experiencefirst impressions
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“Your users are lazy, vain, and selfish. And that's not a bad thing — it's just the truth of the first mile.”- Scott Belsky

The Story Behind This Song

Scott Belsky, CPO of Adobe and founder of Behance, told Lenny that the biggest mistake product teams make is designing onboarding for the engaged user. First-time users are lazy (won't read instructions), vain (judge by appearance), and selfish (only care about their own needs). The best products use 'presumptuous defaults' — making choices for users instead of asking them to configure everything.

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Lessons on building product sense, navigating AI, optimizing the first mile
Scott BelskyPodcast

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