The Craft · Track 11
What's the Job
Acoustic Soul · Warm, revelatory, intimate
Bob Moesta · The ultimate guide to JTBD
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“A struggling moment causes demand. Most people think they create a product and that creates demand.”- Bob Moesta
The Story Behind This Song
A condo developer couldn't sell units. Retirees said 'we don't need a dining room' but every sale fell through at six weeks. Bob sat across from them and asked not what they wanted but what they'd lost. That dining table held their life in oak. He cut the bedroom and added the table. They moved the week they knew it'd fit.
Lyrics
Based on
The ultimate guide to JTBD
Bob MoestaPodcast