
The Craft · Track 10
Driving Indie Rock · Defiant, urgent, righteous
Marty Cagan · The nature of product
“The 'idea person' thinks an idea is 90% of the work. We know only about 20% of those things will generate any positive return.”- Marty Cagan
Monday morning, roadmap on screen, fourteen features the PM has never seen. 'Just build it' says the corner suite, someone who's never talked to users. The cure: give builders problems, not solutions, and watch them stay.