“You start with your mission — why does your team even exist? Mission, vision, strategy, goals, roadmap, task.”- Lenny Rachitsky
A PM ships a button, closes the ticket, gets asked 'why?' and can't spell it out. Then the Ocean's Eleven metaphor: Danny Ocean didn't walk in blind. Mission, vision, strategy, eleven people who each knew the score. TED's entire mission is two words: 'Spread ideas.'