The Startup Life · Track 13
Playing to Win
Contemplative Acoustic Waltz · Reflective, unhurried, quietly resolute
Roger Martin · 5 essential questions to craft a winning strategy
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“The best way to win is to never have to fight.”- Roger Martin
The Story Behind This Song
Roger Martin, former dean of the Rotman School and advisor to P&G's CEO, argues that most companies confuse strategy with planning. Real strategy requires making uncomfortable, irreversible choices about where to play and how to win — not keeping every option open. His five-question cascade became one of Lenny's most-referenced frameworks.
Lyrics
Based on
5 essential questions to craft a winning strategy
Roger MartinPodcast
