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Pattern Breaker

The Startup Life · Track 12

Pattern Breaker

Soft Synth-Pop with Folk Undertones · Defiant, visionary, lonely then vindicated

Mike Maples Jr. · Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr.

startupsbreakthrough ideasstrategy
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“If everybody likes your startup idea, it means it's too similar to what they already know.”- Mike Maples Jr.

The Story Behind This Song

Mike Maples Jr. invested in Justin.tv — a lifecasting platform. It morphed into Twitch, which Amazon acquired for $970 million. Maples had actually forgotten he was a shareholder and had to explain to his LPs why it wasn't in his financial statements. That experience triggered his research into pattern breaking, where he discovered that 80% of his exit profits came from pivots.

Lyrics

Based on

Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr.
Mike Maples Jr.Podcast

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