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Good Strategy

The Startup Life · Track 14

Good Strategy

Neo-Soul Jazz-Pop · Confident, groovy, decisive

Richard Rumelt · Good Strategy, Bad Strategy | Richard Rumelt

strategyfocusleadershipexecution
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“Every yes you give away is a no you owe yourself.”- Richard Rumelt

The Story Behind This Song

Richard Rumelt, UCLA professor and author of 'Good Strategy Bad Strategy,' told Lenny that most strategic plans are just lists of things people want — 'blue sky' goals with no diagnosis of the actual challenge. His 'crux' concept (borrowed from rock climbing) says you must identify the single hardest move and solve that first. David vs. Goliath wasn't courage — it was strategy: David refused to play the giant's game.

Lyrics

Based on

Good Strategy, Bad Strategy | Richard Rumelt
Richard RumeltPodcast

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