The Startup Life · Track 15
Category Pirate
Bold Indie Folk-Rock · Anthemic, stomping, pirate energy
Christopher Lochhead · How to become a category pirate | Christopher Lochhead
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“Plant the flag where no one's standing.”- Christopher Lochhead
The Story Behind This Song
Christopher Lochhead argues that competing in someone else's category is a losing game. He points to Elisha Otis, who didn't call his invention a 'vertical people mover' — he called it an elevator, creating an entirely new category. Lochhead's data shows that 76 cents of every dollar in a category goes to the company that defined the category itself.
Lyrics
Based on
How to become a category pirate | Christopher Lochhead
Christopher LochheadPodcast
