Growth Engine · Track 14
You Ain't That
Funky Pop-Soul · Confident, swaggering, liberating
April Dunford · April Dunford on product positioning, segmentation, and optimizing your sales process
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“Sorry, lady, we don't have that.”- April Dunford's customer call
The Story Behind This Song
April Dunford's first job was marketing a product positioned as a 'Microsoft Access killer.' After barely selling 200 copies, they decided to kill it. April made calls to check in with buyers — 20 conversations were identical: 'Sorry, lady, we don't have that.' Then call 21 changed everything: 'Your product made me the hero of the sales team!' They repositioned as an 'embeddable database for mobile devices,' got acquired, and over 20 years later the product still runs on mobile devices worldwide.
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April Dunford on product positioning, segmentation, and optimizing your sales process
April DunfordPodcast
Positioning
April DunfordNewsletter
