
Growth Engine · Track 5
Uptempo Indie Pop · Scrappy, triumphant, energetic
Lenny Rachitsky · How the biggest consumer apps got their first 1,000 users
“Don't pay attention to what Facebook does today — pay attention to Facebook when they were getting their first thousand users.”- Dalton Caldwell
A montage of origin stories: Whitney Wolfe pitching Tinder dorm to dorm, Evan Spiegel at the mall with Snapchat flyers, Ben Silbermann changing Apple Store displays to show Pinterest, Tony Xu taping a DoorDash menu to a wall, Brian Chesky hot-gluing cereal boxes for Airbnb.