Growth Engine · Track 4
Test Everything
Driving Indie Rock · Energetic, defiant, awestruck
Ronny Kohavi · The ultimate guide to A/B testing
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“I'm a big fan of test everything. Even small bug fixes can sometimes have surprising, unexpected impact.”- Ronny Kohavi
The Story Behind This Song
A tiny change sat on Bing's backlog for half a year: move the ad text. One engineer said 'I'm building this.' Two days to ship, let it run. The alarm went off: 'Too good to be true, go find the bug.' But there was no bug. Just $100 million in annual revenue.
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Based on
The ultimate guide to A/B testing
Ronny KohaviPodcast