Growth Engine · Track 10
PLG (Product-Led Growth)
Jazz-Pop Groove · Cool confidence, a knowing smile
Elena Verna · How B2B growth is changing | Elena Verna
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“Every single company starts with their growth efforts focused either on product-led growth or on sales and marketing. But not overlaying every single way that you can grow is a mistake.”- Elena Verna
The Story Behind This Song
Elena Verna, growth advisor to companies like Amplitude, Miro, and MongoDB, told Lenny that the fundamental shift in B2B is from 'pushing' products through sales to 'pulling' users through product value. She argues that PLG isn't about eliminating sales — it's about making sales conversations happen with users who already love the product.
Lyrics
Based on
How B2B growth is changing | Elena Verna
Elena VernaPodcast
