
The Startup Life · Track 4
Garage Rock / Indie Punk · Scrappy, urgent, triumphant
Lenny Rachitsky · How to Kickstart and Scale a Marketplace Business (8-part series)
“In the beginning it was me going door to door to convince restaurants to join. I don't think there was anything else that could be substituted for that.”- Tony Xu
A founder launches to silence: two empty sides of a marketplace. So they pack a camera, catch a flight, ring doorbells till midnight. Tony Xu dashed food on his own date night. Then one morning, stickers appeared in windows they never placed. The flywheel caught.